Bottega is top of my mind when I think heritage. The lack of logos really propels this for me because it seems that they're not trying to get by on anything but craft and heritage.
this reframed everything for me 🤍 I never thought to separate age from heritage but the distinction is so clear once you make it. you’re buying the story of heritage, not heritage itself, that line is going to stay with me. honestly it made me think about Chanel and Dior differently, both have such iconic founding visions and the craft is still very much alive, but with creative directors changing so frequently you do wonder how much of the original soul travels forward. that tension between continuity and change feels so real with those houses right now xx
you’re so right, marketing has become so powerful that the story sells before the craft even gets a chance to. each house used to dress a very particular kind of woman and there was something so intentional about that. I think now it feels like everyone is trying to dress everyone and in doing so losing what made them special in the first place.
What a nice comment, someone once said to me if it’s packaged well then I will buy it and made me think of the role of marketing. It is so strong today that unfortunately the consumer falls for that more these days. People are buying for labels and not because it fits their body shape. In the past each house had a specific clientele for a reason!
Bottega is top of my mind when I think heritage. The lack of logos really propels this for me because it seems that they're not trying to get by on anything but craft and heritage.
So true Intrecciato is their signature
this reframed everything for me 🤍 I never thought to separate age from heritage but the distinction is so clear once you make it. you’re buying the story of heritage, not heritage itself, that line is going to stay with me. honestly it made me think about Chanel and Dior differently, both have such iconic founding visions and the craft is still very much alive, but with creative directors changing so frequently you do wonder how much of the original soul travels forward. that tension between continuity and change feels so real with those houses right now xx
you’re so right, marketing has become so powerful that the story sells before the craft even gets a chance to. each house used to dress a very particular kind of woman and there was something so intentional about that. I think now it feels like everyone is trying to dress everyone and in doing so losing what made them special in the first place.
Agreed
What a nice comment, someone once said to me if it’s packaged well then I will buy it and made me think of the role of marketing. It is so strong today that unfortunately the consumer falls for that more these days. People are buying for labels and not because it fits their body shape. In the past each house had a specific clientele for a reason!
thank you for this refreshing way to look at the fashion brands i love and have yet to discover!
Welcome and thank you too ☺️
Love this!!!
Thank you 🤩